Annette Riccius, Rosemarie Füglein – Centrum für internationale Entwicklung und Migration (CIM), 2009
Creativity as Economic Potential
Having to adjust, like many other textile-producing countries, to a cosmopolitan fashion market that is changing at a headlong pace, Egypt sees promoting young fashion designers, textile managers and technicians as an opportunity. Economical agreements and technical production norms force companies to comply with international quality standards. Furthermore, the fashion market is subject to strong fluctuations in trends and a ‘western’ feel for style is turning out to have growth potential in Cairo. The clientele increasingly expects high processing and finishing standards, good fitting and clothes that look ‘trendy’.